This interactive campaign was concepted and directed through agency Sarkissian Mason for Mazda USACustomers were given the opportunity to “virtually” test drive a Mazda Miata or RX-8. They had the option to choose between 4 roads, 3 camera angles, and an assortment of music. Check out the website by clicking on the image below, and if you decide to buy a car, tell them who sent you…



The Korean Home Shopping Network is selling Stones Throw hip-hop albums? Wha?  This Youtube link has a great thread going about the validity of this viral piece. 

 iPod Version



This campaign was a multi-media effort with spots running on international flights, broadcast, on-line, and in Hilton Hotels around the world. We directed the Personal Journey’s, which consisted of interviews and performances with musicians from around the country. They were asked to muse on the transformative affects of travel.

Last year the campaign took home Best Of Show & Platinum For Hospitality at the Adrian Awards. The premiere international award show for hospitality, travel, and tourism marketing.

—————————————————————————–

Ben Folds invited us to shoot at his studio in Nashville, Tennessee. I still have some dry rub I bought at Jack’s BBQ on Broadway, amazing stuff.

Interview - 

 iPod Version

Performing “Landed” - 

 iPod Version



We met up with Paolo Nutini while he was on tour in Madison, WI. His name sounds Italian, but he’s actually Scottish. Due to his accent I  couldn’t really understand what he was saying half the time, but a great guy nonetheless.

Interview - 

 iPod Version

Performing “New Shoes” - 

 iPod Version



I heard Josh Radin was the wedding singer at Ellen Degeneres’ wedding. I guess being Zach Braff’s best friend does get you somewhere.

Interview - 

 iPod Version

Performing “Today” - 

 iPod Version